She built the businesses before writing the book.

Businesses first. Book second.

Juliette opened her salon, built Straight Hair Australia around organic Nanoplasty treatments, and launched Juliette Lorraine jewellery — all before a word of Pretty Selfie was written.

She has raised kids inside those businesses, run them through chaos, and lost the spark herself. That is the mirror her audience recognises — not a studied theory, but a lived one.

University-educated, Australian-made in every sense, and not interested in woo — the advice is grounded because the life is grounded.

Three industries, one through-line.

Hair & Salon

Jewellery Label

Styling & Coaching

Founder of Juliette Lorraine, an Australian jewellery label built alongside the salon — proof that the creative and commercial instincts have always run together.

Founder of Straight Hair Australia, specialising in organic Nanoplasty treatments and an Australian-made hair care range built from the salon floor up.

Fashion stylist and business mentor who runs training programs for women entrepreneurs — clothing wellness and mindset treated as the same conversation.

No filters. No shortcuts. Six shifts that actually work.

Pretty Selfie is where the styling knowledge and the honest self-talk meet. Available now in paperback and eBook on Amazon Australia.